Are you still designing customer journeys based on assumptions rather than actual customer input? Join our master class webinar to discover how LocalTapiola transformed their approach by building a Customer Lab that enables continuous user collaboration throughout their journey development process.
What You'll Learn:
- The Fast Track to Customer-Centricity - How to champion and launch a Customer Lab initiative that cuts research time from weeks to just 24-48 hours.
- Engagement Secrets - Proven strategies to recruit and maintain an active community.
- Real-World Examples - Concrete examples of how LocalTapiola tests ideas, concepts, and journeys with real users before committing valuable development resources.
- Impact - How continuous customer collaboration transforms team culture, reduces development risks, and drives innovation.
Featured Experts:
- Ville Österlund, Founder of Leanlab - The continuous user research platform helping Nordic companies make faster and better CX/UX decisions
- Jenni Reijonen, Head of CX Renewal & Design Tools at LocalTapiola - Learn firsthand how they've leveraged their Customer Lab to drive meaningful improvements across the organization
Sign up and join us to get a firsthand view into how LocalTapiola leverage its 1000-member online customer lab to become truly customer-centric and drive innovation while saving precious time and resources.
Seats are limited to 100 participants - Register now to secure your seat!
Format: Online webinar
Language: English
Date: Wednesday, April 9th
Time: 10:00 - 10:45 AM EET
Audience: CX/UX Leaders, Product Managers, Innovation Directors, Insight Professionals
Price: Complimentary
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Meet the speakers
Jenni Reijonen
Head of CX Renewal & Design Tools
LocalTapiola
Jenni is a CX Evangelist promoting customer centricity and design thinking. As part of the comprehensive business renewal of LocalTapiola Mutual Life Insurance, she coordinates the CX renewal, concept design, and design tool creation processes. Jenni constantly seeks new ways to keep up the conversation with the customers - she has for example established a digital customer community for LocalTapiola Group. She is now building JourneyOps ground-up, piloting a journey management tool, and scaling operations one project at a time.
Ville Österlund
Leanlab
CEO
Ville is one of the early pioneers in online customer collaboration. Ville has helped numerous brands to bring end-users into the creative process to develop and launch new products, services, and experiences in Europe, the USA, Asia, and the Nordics over the last 20 years. Prior to Leanlab Ville successfully ran his own insight consultancy spanning three markets and worked as SVP of User Insights for Digitalist, a global creative design and technology agency.
