Use tools like discussions, diaries and surveys to form a deeper understanding of how your customers perceive your brand, the motivations driving their choice, and how your brand compares to others.
Refine and optimise your onboarding process by regularly testing new ideas for example by running preference tests with your customers.
Continuously test with tracking surveys how you can improve your game on your regular customer touchpoints from websites, customer service, and self-help, down to billing and manuals.
Understand how you can enhance customer loyalty by regularly collaborating with your customers to understand their needs and expectations and how to better cross and upsell.
The way you communicate with your existing and potential customers is part of your CX. Invite your customers to participate in content and campaign tests to maximise your ROI.
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