In this Master Class Webinar session Elisa, the winning player in the Finnish telecom market, shares their story of building and running their own Customer Lab to test ideas and concepts with real users. In the Webinar Anssi Grekula, Value Opportunity Insights Lead at Elisa share their experiences on:
- How to get started and champion a Customer Lab initiative across the organisation
- How to recruit and motivate participants to join your Customer Lab programme
- What skills are required to run your own Customer Lab effectively
- Concrete use case examples of how Elisa continuously involve users in their development process.
- What impact working more closely with customers has before/after to the entire business
Meet the speakers
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Anssi Grekula
Value Opportunity Insights Lead
Elisa
Anssi Grekula is a seasoned customer insight professional with a curiosity towards the interplay of humans and technology. Anssi currently serves as Value Opportunity Lead at Elisa, where he plays a pivotal role in generating strategic customer insight. His expertise lies in the use of qualitative and quantitative research methods to help businesses identify value opportunities and differentiate from competition with meaningful value propositions. With the combination of technological and sociological understanding, Anssi is interested in creating strategies with unfair advantage based on human insight. He likes to use abductive logic and test wild ideas with quick prototypes before committing to full-scale production.
Ville Österlund
Leanlab
CEO
Ville is one of the early pioneers in online customer collaboration. Ville has helped numerous brands to bring end-users into the creative process to develop and launch new products, services, and experiences in Europe, the USA, Asia, and the Nordics over the last 20 years. Prior to Leanlab Ville successfully ran his own insight consultancy spanning three markets and worked as SVP of User Insights for Digitalist, a global creative design and technology agency.
