Kauppahalli 24

Kauppahalli24 is the largest independent online grocer in Finland. The challenge for the business is to ensure that its growing customer base stays happy and comes back again. The development team needed a ‘sandbox’ to quickly test and iterate different development ideas with customers. The key is to understand what new features, offering or services would add most value to customers and drive up the shopping basket size and frequency.

To solve the challenge Kauppahalli24 launched their own private customer lab with 200 customers to have a say in different development efforts. The lab has been used for improving digital journeys, looking at new geographical areas all the way down to bread and depth of the grocery offering.