A-lehdet
Audience insight community to win more time with subscribers and advertisers
Challenge
A-lehdet is a media content, digital commerce and growth marketing pioneer in Finland. To keep its edge in the fast changing media landscape, A-lehdet wanted a flexible and efficient way to connect with their audiences to develop better curated and commercial content.
Solution
We set up a community of 2,500 customers including both online and offline media audiences. With the AdEx™ campaign research solution, ad sales teams can demonstrate the value of premium ad inventory across print, native and digital to advertisers. In addition to gaining advertising insights, the teams are using the Leanlab community to develop and validate new content experiences across print and web.
