# Leanlab

> Leanlab is a continuous customer research platform that gives CX, product, UX, and marketing teams a private Customer Lab — a secure, always-on digital environment where they collaborate directly with real customers at every stage of development. Trusted by leading brands including LocalTapiola, Lindex, Stockmann, Finnair, Nordea Life, and CSSC. Headquartered in Helsinki, Finland. EU-hosted and fully GDPR-compliant.

Leanlab engages 60,000+ customers every month. The platform replaces slow, project-based research with continuous customer collaboration — turning what used to take weeks into insights within 24 hours. It is built around the double diamond design framework, enabling teams to involve customers at every phase from discovery through validation.

The core product, Customer Lab, includes nine research tools: ideation board, diary, discussion board, preference testing, first click test, concept gallery, sorting, survey, and poll. All activities are anonymous — individual personal data is never exposed to the team running the research.

## Core Product

- [Homepage](https://www.leanlab.co/): Overview of Leanlab's value proposition — the fastest way to know what customers think, with continuous collaboration replacing one-off research sprints.
- [Customer Lab](https://www.leanlab.co/customer-lab): The private environment where teams recruit customers as VIP advisors, segment participants, and run all nine research tools continuously and on demand. Covers recruitment, segmentation, and engagement mechanics.
- [Reporting and Analysis](https://www.leanlab.co/reporting-and-analysis): Real-time dashboards showing participation rates and outcomes across all activities. Supports segmentation by persona, country, customer group, or custom segment. Combines qualitative comments and quantitative metrics side by side. Data can be exported for deeper analysis.
- [AI Research Advisor](https://www.leanlab.co/ai-research-advisor): AI agent that plans research in minutes — describe a challenge and receive a suggested tool, activity format, and questions. Includes AI-assisted sentiment analysis, thematic analysis of open responses, and one-click multilingual translation of activities. Designed for non-researchers as well as experts.

## Who It's For

- [Customer Lab for CX Teams](https://www.leanlab.co/for-cx-teams): Helps CX leaders embed continuous customer input into journey development, onboarding optimisation, post-purchase tracking, and churn reduction. Tools include discussions, diaries, surveys, and preference tests mapped to the customer lifecycle.
- [Customer Lab for Product Teams](https://www.leanlab.co/for-product-teams): Helps product managers validate ideas, prioritise features with sorting and preference tests, catch weak concepts before development, and get immediate reactions to live updates. Reduces failed product launches by making testing a habitual part of the build cycle.
- [Customer Lab for Retail](https://www.leanlab.co/for-retail): Supports retail and e-commerce teams in testing digital journeys, optimising checkout flows, gathering in-store feedback, and validating new collections or store concepts before launch. Bridges digital and physical touchpoints in one platform.
- [Customer Lab for Finance and Insurance](https://www.leanlab.co/for-finance-and-insurance): Built for banks and insurers operating in regulated environments. Enables testing of communications, onboarding flows, pricing model clarity, and app features within a GDPR-aligned, EU-hosted infrastructure. Customer validation in 2–3 days without compliance risk.

## Customer Stories

- [Case Studies](https://www.leanlab.co/case-studies): Real-world examples from LocalTapiola (customer journey development), Lindex (agile UX research), Stockmann (customer experience elevation), Finnair (global frequent flyer community), Nordea Life (life insurance CX), and CSSC (membership organisation positioning).

## Resources

- [Blog](https://www.leanlab.co/blog): Articles on qualitative customer research, UX design, user discovery, concept testing, prototype testing, and CX strategy. Covers both methodology and practical guides for teams.

## Company

- [About Us](https://www.leanlab.co/about-us): Leanlab's mission, founding story, and vision. Leanlab Oy is part of Digitalist Group (listed on Nasdaq Helsinki). Founded by Ville Österlund to help organisations collaborate more closely, frequently, and at scale with users across the development funnel.
- [Privacy Policy](https://www.leanlab.co/privacy-policy): Leanlab's customer and marketing register privacy policy. Data controller: LeanLab Oy (FI32254689), Siltasaarenkatu 18-20 C, FI-00530 Helsinki, Finland. Covers data collected, legal basis for processing, data subject rights, cookie usage, and GDPR compliance. Last updated March 2024.

## Optional

- [Book a Meeting](https://www.leanlab.co/book-meeting-anne): Main call to action — book a demo or introductory meeting with the Leanlab team.